EVP, Data and Digital
Selena’s devotion to data began way back when she debuted at DXM in Account Service. While managing some of our largest accounts she witnessed first-hand the power that third-party data has on both business and marketing strategy. As DXM began exploring more online technologies to enhance our offline data, Selena went “all in,” opting for a behind-the-scenes role in powering our insights. She keeps our cloud-based data warehouse platforms humming to ensure that our team of data scientists, engineers and analysts stay well fed and well informed. Little known fact: Selena sings as well as she hums. A Broadway fanatic, she has been known to break into spontaneous song and dance at the office, leaving those around her shouting Mama Mia!