Selena Anderson

EVP, Data and Digital

Selena’s devotion to data began way back when she debuted at DXM in Account Service. While managing some of our largest accounts she witnessed first-hand the power that third-party data has on both business and marketing strategy. As DXM began exploring more online technologies to enhance our offline data, Selena went “all in,” opting for a behind-the-scenes role in powering our insights. She keeps our cloud-based data warehouse platforms humming to ensure that our team of data scientists, engineers and analysts stay well fed and well informed. Little known fact: Selena sings as well as she hums. A Broadway fanatic, she has been known to break into spontaneous song and dance at the office, leaving those around her shouting Mama Mia!