Director of Digital Campaigns
Staying on top of all the updates and new capabilities within Facebook and other social media platforms is exasperating for many marketers, but for Lauren Oliver it’s fascinating. She loves everything about social media. If Facebook updates its targeting policies, you can bet Lauren’s one of the first to know. She’s an early tech adopter who is constantly researching the newest techniques and innovative strategies for paid social.
As Director of Digital Campaigns, Lauren manages the execution of our clients’ paid social campaigns. This includes building campaigns, managing budgets and pacing, optimizing campaigns, and producing insights for the match back reports. It’s a role she has been preparing for her entire career because it draws from her previous role at DXM developing marketing plans; her ad agency years as a digital media and analytics manager; and the seven years she spent at Nielsen as a marketing database analyst.
Always cheerful and looking for reasons to celebrate anything, Lauren has a joyful personality but deep down she’s a critical thinker always looking for creative solutions for our clients. She and her husband are both die-hard college football fans and spend most weekends in the fall traveling with their two young sons to either Clemson Tiger or Florida Gator games. Even Facebook can’t keep up with Lauren’s dizzying pace in the fall!