Project and Design Management
Alex’s brain is perfectly split between a creative spirit and an organization queen. With a degree in marketing and an eye for graphic design, Alex is the perfect person to oversee our clients’ creative and make sure it’s hitting the right marks. Her approach to design goes well beyond painting a pretty picture. Steeped in production knowledge from print to digital she makes sure that all creative is designed to be efficient across all targeted marketing channels. If it doesn’t deliver a positive return on investment, she says, it’s simply not effective creative.
Officially, Alex has been with DXM since 2015, but her roots with the company extend deeper. After graduating from Georgia Southern University in 2011, she became the marketing manager for Lewis Color, one of south Georgia’s largest print shops. After several years, she left Lewis to join DXM at a time when we had our own in-house print production services. Almost one year later – and completely by coincidence – DXM merged its print production services with Lewis Color in order to concentrate more fully on consumer insights and digital services.