OUR TEAM
At DXM we take the technology used by the big guys and leverage it for businesses your size.
Leadership
Ray Owens
CEO
Whether it’s location intelligence, customer acquisition, or large-scale predictive analytics, Ray has covered the consumer insights spectrum for practically every industry sector, particularly retail, healthcare, restaurant and hospitality, real estate, and financial services.
Bill Reynolds
EVP, Media & Analytics
As EVP of Media and Analytics at DXM, Bill is responsible for overseeing the platform, consumer insights, analytics and the digital output.
Lisa Owens
EVP, Operations
Lisa is the oil that keeps the DXM engine running fluid and at optimal efficiency. As EVP of Operations, she oversees cross-functional disciplines from accounting to account management to data analytics.
Steve Owens
SVP, Print Services
As the middle man between data analytics and direct mail, Steve ensures that the objectives of every print campaign stay in sync with its digital counterpart, from the accuracy of records to print quality to delivery time to back-end reporting.
Dale King
SVP, Business Development
A master at diagnosing business challenges and prescribing just the right treatment, Dale has resuscitated more than one company from the brink of collapse. Certified in all aspects of direct marketing, Dale oversees business development for every vertical industry we serve.
Daale Carter
EVP, Client Strategy
Earning her chops working at some of the biggest agencies in the business – Publicis and Saatchi & Saatchi – Daale has managed advertising teams for an impressive lineup of brands, including Louis Vuitton, Samsung, General Mills, Jim Beam, and Renault.
Jerry Gearding
SVP, Chief Technology Officer
Jerry is a technology evangelist and change agent who designs and implements best of class digital marketing, database and cloud technology solutions for DXM.
Selena Anderson
EVP, Data and Digital
Selena’s devotion to data began way back when she debuted at DXM in Account Service. While managing some of our largest accounts she witnessed first-hand the power that third-party data has on both business and marketing strategy.
Alexis Rhodes
Director, Digital Strategy
Leading the company’s digital team, Alexis Rhodes has spent her career in digital marketing – specializing in audience segmentation, identity graph usage, programmatic strategy, and online-to-offline measurement.
Lauren Oliver
Director of Digital Campaigns
Staying on top of all the updates and new capabilities within Facebook and other social media platforms is exasperating for many marketers, but for Lauren Oliver it’s fascinating. She loves everything about social media.
Rob Herold
Senior Data Scientist
Every successful company has a secret weapon. Ours is the digital match back, and one of the keys to maximizing its potential is Senior Data Scientist Rob Herold.
Chrissy Goble
Director of Data & Digital Traffic
For work to move at the speed of light, you need someone with the mad org skills of Chrissy Goble to ensure its accuracy and timeliness. As Director of Data and Digital Traffic, Chrissy is responsible for ensuring that all projects stay on track from conception to completion.
Read More
Matt Owens
Data & Insights Manager
If you read our blog you know that at the heart of every DXM solution lies a lock-tight target prospect file. Leading the charge on this is Data & Insights Manager Matt Owens.
Roy Harmon
Senior Digital Campaign Manager
With a bachelor’s degree in philosophy, another in political science, and a law degree for good measure, it was only natural that Roy Harmon would pursue a career in digital marketing.
Alex Couch
Senior Graphic Designer
With a degree in marketing and an eye for graphic design, Alex is the perfect person to oversee our clients’ creative and make sure it’s hitting the right marks. Her approach to design goes well beyond painting a pretty picture.
Maryellen Hall
Client Manager
Juggling the assets needed to execute our profiles, advertising, and long term goals is no easy feat, but Maryellen has it mastered.
Ross Owens
Location Intelligence Specialist
A key solution that DXM provides is our ability to leverage location intelligence in direct marketing strategies through geospatial data integration and visualizations. With that said, Ross is the man behind the maps.
Scott Scordas
SVP, Business Development
Scott has thrived in a 30+ year career in “All Things” Direct Marketing having worked in Operations, Agency and Business Development Roles. His focus has been with solutions that drive new customer acquisition.
Gary Cherrett
Client Manager
Gary Cherrett, a veteran in real estate and hospitality, understands the nuances of this business and its sales cycle.
Chris Olliff
SVP, Business Development
Things would be different if every business had the same marketing challenges. Solutions would go viral and before you know it, marketing executives would be taking three-martini lunches and clocking out at 5pm sharp every day.
Amp up your marketing.
SAVANNAH:
554 East Gordon Street
Savannah, GA 31401
GREENVILLE:
141 Traction Street
Greenville, SC 29611
About Us
DXM is an award-winning insights company that leverages unique consumer knowledge to inform business strategy and provide a quantifiable ROI on marketing spend. Through preferred partnerships, DXM clients get affordable access to platforms offering the most data available on individual customers and their digital behavior. This lets them see what consumers actually do, what influences them and what ultimately leads them to buy. Our proprietary methodologies are designed to impact the entire marketing spectrum, including segmentation, market potential, consumer engagement, acquisition and retention. Established in 2001, DXM has offices in Greenville, SC and Savannah, GA.