OUR TEAM
At DXM we take the technology used by the big guys and leverage it for businesses your size.
Leadership
Ray Owens
CEO
Whether it’s location intelligence, customer acquisition, or large-scale predictive analytics, Ray has covered the consumer insights spectrum for practically every industry sector, particularly retail, healthcare, restaurant and hospitality, real estate, and financial services.
Bill Reynolds
EVP, Media & Analytics
As EVP of Media and Analytics at DXM, Bill is responsible for overseeing the platform, consumer insights, analytics and the digital output.
Lisa Owens
EVP, Operations
Lisa is the oil that keeps the DXM engine running fluid and at optimal efficiency. As EVP of Operations, she oversees cross-functional disciplines from accounting to account management to data analytics.
Steve Owens
SVP, Print Services
As the middle man between data analytics and direct mail, Steve ensures that the objectives of every print campaign stay in sync with its digital counterpart, from the accuracy of records to print quality to delivery time to back-end reporting.
Dale King
VP, Business Development
A master at diagnosing business challenges and prescribing just the right treatment, Dale has resuscitated more than one company from the brink of collapse. Certified in all aspects of direct marketing, Dale oversees business development for every vertical industry we serve.
Daale Carter
SVP, Client Strategy
Earning her chops working at some of the biggest agencies in the business – Publicis and Saatchi & Saatchi – Daale has managed advertising teams for an impressive lineup of brands, including Louis Vuitton, Samsung, General Mills, Jim Beam, and Renault.
Jerry Gearding
SVP, Chief Technology Officer
Jerry is a technology evangelist and change agent who designs and implements best of class digital marketing, database and cloud technology solutions for DXM.
Alexis Rhodes
Director, Digital Strategy
Leading the company’s digital team, Alexis Rhodes has spent her career in digital marketing – specializing in audience segmentation, identity graph usage, programmatic strategy, and online-to-offline measurement.
Selena Anderson
VP, Director of Analytics
Selena keeps DXM’s cloud-based data warehouse platforms humming to ensure that our team of data scientists, engineers and analysts stay well fed and well informed.
Melissa Goodwin
VP, Director, Consumer Insights
Focused on DXM’s XactAudience® solution, Melissa thrives on helping clients make sense of numbers and use them to inform their most critical marketing decisions.
Amp up your marketing.
SAVANNAH:
554 East Gordon Street
Savannah, GA 31401
GREENVILLE:
141 Traction Street
Greenville, SC 29611
About Us
DXM is an award-winning insights company that leverages unique consumer knowledge to inform business strategy and provide a quantifiable ROI on marketing spend. Through preferred partnerships, DXM clients get affordable access to platforms offering the most data available on individual customers and their digital behavior. This lets them see what consumers actually do, what influences them and what ultimately leads them to buy. Our proprietary methodologies are designed to impact the entire marketing spectrum, including segmentation, market potential, consumer engagement, acquisition and retention. Established in 2001, DXM has offices in Greenville, SC and Savannah, GA.