OUR TEAM
At DXM we take the technology used by the big guys and leverage it for businesses your size.
Leadership
Ray Owens
CEO
Whether it’s location intelligence, customer acquisition, or large-scale predictive analytics, Ray has covered the consumer insights spectrum for practically every industry sector, particularly retail, healthcare, restaurant and hospitality, real estate, and financial services.
Bill Reynolds
EVP, Media & Analytics
As EVP of Media and Analytics at DXM, Bill is responsible for overseeing the platform, consumer insights, analytics and the digital output.
Lisa Owens
EVP, Operations
Lisa is the oil that keeps the DXM engine running fluid and at optimal efficiency. As EVP of Operations, she oversees cross-functional disciplines from accounting to account management to data analytics.
Steve Owens
SVP, Print Services
As the middle man between data analytics and direct mail, Steve ensures that the objectives of every print campaign stay in sync with its digital counterpart, from the accuracy of records to print quality to delivery time to back-end reporting.
Dale King
SVP, Business Development
A master at diagnosing business challenges and prescribing just the right treatment, Dale has resuscitated more than one company from the brink of collapse. Certified in all aspects of direct marketing, Dale oversees business development for every vertical industry we serve.
Daale Carter
EVP, Client Strategy
Earning her chops working at some of the biggest agencies in the business – Publicis and Saatchi & Saatchi – Daale has managed advertising teams for an impressive lineup of brands, including Louis Vuitton, Samsung, General Mills, Jim Beam, and Renault.
Jerry Gearding
SVP, Chief Technology Officer
Jerry is a technology evangelist and change agent who designs and implements best of class digital marketing, database and cloud technology solutions for DXM.
Selena Anderson
EVP, Data and Digital
Selena’s devotion to data began way back when she debuted at DXM in Account Service. While managing some of our largest accounts she witnessed first-hand the power that third-party data has on both business and marketing strategy.
Gary Cherrett
Client Manager
Gary Cherrett, a veteran in real estate and hospitality, understands the nuances of this business and its sales cycle.
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Lauren Oliver
Director of Digital Campaigns
Staying on top of all the updates and new capabilities within Facebook and other social media platforms is exasperating for many marketers, but for Lauren Oliver it’s fascinating. She loves everything about social media.
Rob Herold
Senior Data Scientist
Every successful company has a secret weapon. Ours is the digital match back, and one of the keys to maximizing its potential is Senior Data Scientist Rob Herold.
Chrissy Goble
Director of Data & Digital Traffic
For work to move at the speed of light, you need someone with the mad org skills of Chrissy Goble to ensure its accuracy and timeliness. As Director of Data and Digital Traffic, Chrissy is responsible for ensuring that all projects stay on track from conception to completion.
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Matt Owens
Data & Insights Manager
If you read our blog you know that at the heart of every DXM solution lies a lock-tight target prospect file. Leading the charge on this is Data & Insights Manager Matt Owens.
Alex Barker
Project and Design Management
With a brain perfectly split between a creative spirit and organization queen, Alex is the perfect person to oversee our clients’ creative and make sure it’s hitting the right marks. Her approach to design goes well beyond painting a pretty picture.