As consumers, we are bombarded every day with tens of thousands of ads, claims, promises, messages … call them what you will. What they all have in common is a desire to elicit a reaction; a decision to purchase, donate or otherwise behave in a way that helps them reach their goal.
As a marketing professional, you understand this better than the average Joe, but it doesn’t make you any less susceptible to becoming overwhelmed by the choices thrown at you each day. After all, we’re all consumers.
Today, there are well over 7,000 commercially available martech products making claims of solving some type of marketing challenge. These solution providers have infiltrated our devices, the space we occupy at conferences, the news we follow, and our conversations … there is no escaping the Great White Knights of MarTech. And frankly, it’s overwhelming.
MarTech Series, an industry publication dedicated to helping marketers get more from marketing technology, asked us for our thoughts on how marketers can sort through the options to find the best martech solutions for their particular brand needs. This is a fundamental part of our expertise at DXM and an essential service we provide for our clients. We discovered the solution on our own accord and have since put it to work for over one hundred brands.