The average enterprise uses 120 marketing cloud services. Factor in the licensing rights of a DMP and the combined cost of these martech tools can easily reach seven figures.
The high cost of entry is simply unobtainable for small- and medium-sized brand (SMB) marketers.
Recognizing this, DXM has worked with Oracle to build an enterprise-level tech stack specifically designed for the SMB space. By leveraging partnerships with Oracle and other data providers, we offer SMB brands an omnichannel platform experience while amortizing the cost among our client brands. The solution not only levels the playing field for these SMB companies, it gives Oracle access to an entirely new segment of customers.
This podcast interview with DXM CEO Ray Owens provides more insight into this novel martech approach for the long-neglected SMB space.
If you’d like to learn how to level the playing field against your competition, give us a call or send an email by clicking here.