The Value of Data Visualization

The Value of Data Visualization

Recently, we posted about the value of GIS Mapping and its ability to bring clarity to otherwise complex or confusing data. Mapping is just one element of a broader term known as data visualization (a.k.a. data viz), the use of images to represent information. Those...
Got a Map For That?

Got a Map For That?

When people get lost, the first thing they search for is a map. Its “birds eye view” provides clarity through direction and perspective that helps us reach our destination. But have you ever stopped to think why maps are so effective? Because ninety-nine percent of...
Should You Focus More On Customer Retention?

Should You Focus More On Customer Retention?

Marketing’s crystal ball – predictive analytics – is one of the most exciting tools in data marketing today. The vast amount of real-time and historical data available about customer behavior gives marketers unprecedented ability to anticipate customer needs rather...