by DX Marketing | Jun 25, 2020 | Marketing Strategy
The average enterprise uses 120 marketing cloud services. Factor in the licensing rights of a DMP and the combined cost of these martech tools can easily reach seven figures. The high cost of entry is simply unobtainable for small- and medium-sized brand (SMB)...
by DX Marketing | May 1, 2020 | Marketing Strategy
This week, DXM CEO Ray Owens had the pleasure of sitting down with the hosts of The Undeniable, a podcast focused on uncovering new truths transforming sales and marketing. This episode is the first of a two-part interview titled “The Rules of Engagement”...
by Lisa Owens | Aug 23, 2019 | Direct Marketing, Marketing Strategy
Direct mail, direct marketing, targeted marketing, one-to-one marketing … we hear these terms every day and they are often used interchangeably. It can be quite maddening, really, because while some do mean the same thing, others do not, and it can create unnecessary...
by DX Marketing | Mar 18, 2019 | Awards and Acclaim, Marketing Strategy
We’re sitting on pins and needles here at DXM waiting to find out if this year is the year we finally come home with a Markie Award. The Markies are the most prestigious honor awarded annually by global technology giant Oracle. Recognizing innovation and excellence in...
by DX Marketing | Mar 6, 2019 | Awards and Acclaim, Marketing Strategy
Watch the video now! For the second year in a row, DXM CEO Ray Owens will be a featured speaker at the Oracle Data and Analytics Summit held March 12 – 14 in Redwood City, California. Ray’s presentation, titled “Integration of Marketing Data with...
by DX Marketing | Apr 3, 2018 | Awards and Acclaim, Marketing Strategy
For the past few months, DXM Chief Technology Officer Jerry Gearding has been among a select group of distinguished IT experts invited by Oracle to beta test a breakthrough AI-based autonomous database. The insights gathered from Jerry and his peers was incorporated...
