by Lisa Owens | Aug 23, 2019 | Direct Marketing, Marketing Strategy
Direct mail, direct marketing, targeted marketing, one-to-one marketing … we hear these terms every day and they are often used interchangeably. It can be quite maddening, really, because while some do mean the same thing, others do not, and it can create unnecessary...
by DX Marketing | Mar 18, 2019 | Awards and Acclaim, Marketing Strategy
We’re sitting on pins and needles here at DXM waiting to find out if this year is the year we finally come home with a Markie Award. The Markies are the most prestigious honor awarded annually by global technology giant Oracle. Recognizing innovation and excellence in...
by DX Marketing | Mar 6, 2019 | Awards and Acclaim, Marketing Strategy
Watch the video now! For the second year in a row, DXM CEO Ray Owens will be a featured speaker at the Oracle Data and Analytics Summit held March 12 – 14 in Redwood City, California. Ray’s presentation, titled “Integration of Marketing Data with...
by DX Marketing | Apr 3, 2018 | Awards and Acclaim, Marketing Strategy
For the past few months, DXM Chief Technology Officer Jerry Gearding has been among a select group of distinguished IT experts invited by Oracle to beta test a breakthrough AI-based autonomous database. The insights gathered from Jerry and his peers was incorporated...
by DX Marketing | Mar 15, 2018 | Marketing Strategy
Millennials get too much credit. There, I said it. In just the past week alone I’ve personally read about or heard someone berating Millennials for eating Tidepods; praising them for their efforts to ignite change in our nation’s gun laws; and chastising them for...
by Jacqueline Gomez | Sep 20, 2017 | Marketing Strategy
More than 20 years after the Internet was opened to commerce, the Census Bureau reported that brick and mortar sales accounted for 92.3 percent of retail sales in the first quarter of 2016. Yes, I know, this is a shocking statistic. While online sales continue to pick...
