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Increasing Response Through Direct Marketing

Increasing Response Through Direct Marketing

by Lisa Owens | Aug 23, 2019 | Direct Marketing, Marketing Strategy

Direct mail, direct marketing, targeted marketing, one-to-one marketing … we hear these terms every day and they are often used interchangeably. It can be quite maddening, really, because while some do mean the same thing, others do not, and it can create unnecessary...

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