by Ray Owens | Feb 11, 2020 | Customer Segmentation
Successful marketing has always been about offering the right product to the right person at the right time. Not so long ago, brands relied on intuition for customer segmentation, separating customers into groups for targeted campaigns. Not only was it unscientific,...
by Ray Owens | Sep 24, 2019 | Marketing Technology
Less than an hour into this year’s OpenWorld conference it was clear the buzz and discussion were focused on Oracle’s rollout of its cloud based, self-driving Autonomous Database. The purpose being to allow companies to have access to enterprise level database...
