by Lisa Owens | Aug 23, 2019 | Direct Marketing, Marketing Strategy
Direct mail, direct marketing, targeted marketing, one-to-one marketing … we hear these terms every day and they are often used interchangeably. It can be quite maddening, really, because while some do mean the same thing, others do not, and it can create unnecessary...
by Alexis Rhodes | Jun 19, 2019 | Behavioral Targeting
At conferences and speaking engagements, I am frequently approached by CMOs who express frustration over the failure of their digital ad campaigns to convert new customers. More often than not, I discover that the reason lies within an insufficient behavioral...
by Bill Reynolds | May 7, 2019 | Identity Resolution
Businesses need many things in order to succeed, the most important of which is customers. In an age where everyone over the age of 13 comes equipped with a hand-held device or computer, the competition for customers is increasingly fierce. Add to that the fact that...
by DX Marketing | Mar 18, 2019 | Awards and Acclaim, Marketing Strategy
We’re sitting on pins and needles here at DXM waiting to find out if this year is the year we finally come home with a Markie Award. The Markies are the most prestigious honor awarded annually by global technology giant Oracle. Recognizing innovation and excellence in...
by DX Marketing | Mar 6, 2019 | Awards and Acclaim, Marketing Strategy
Watch the video now! For the second year in a row, DXM CEO Ray Owens will be a featured speaker at the Oracle Data and Analytics Summit held March 12 – 14 in Redwood City, California. Ray’s presentation, titled “Integration of Marketing Data with...
by DX Marketing | Aug 27, 2018 | Awards and Acclaim, Company
GREENVILLE, S.C., (August 29, 2018) — Ray Owens, CEO of award-winning insights firm DXM, has been invited to speak at Oracle Openworld October 22 – 25. Held in San Francisco, the annual global conference is organized by enterprise technology brand Oracle. It draws...
by DX Marketing | Jul 6, 2018 | Awards and Acclaim, Company
On Monday, June 25, DXM CEO Ray Owens participated as a featured speaker at the Oracle Global Leaders Conference in Seattle. His presentation, “Monetizing Marketing Data,” focused on the innovative ways DXM optimizes Marketing Cloud products and platforms to increase...
by DX Marketing | Apr 3, 2018 | Awards and Acclaim, Marketing Strategy
For the past few months, DXM Chief Technology Officer Jerry Gearding has been among a select group of distinguished IT experts invited by Oracle to beta test a breakthrough AI-based autonomous database. The insights gathered from Jerry and his peers was incorporated...
by DX Marketing | Mar 21, 2018 | Awards and Acclaim
Global data technology giant Oracle has named DX Marketing (DXM) a finalist in two separate categories of its annual Markie Awards competition. For over a decade, Oracle’s Markie Awards have recognized innovation and excellence in data-driven modern marketing, shining...
by DX Marketing | Mar 15, 2018 | Marketing Strategy
Millennials get too much credit. There, I said it. In just the past week alone I’ve personally read about or heard someone berating Millennials for eating Tidepods; praising them for their efforts to ignite change in our nation’s gun laws; and chastising them for...
