by DX Marketing | Jun 25, 2020 | Marketing Strategy
The average enterprise uses 120 marketing cloud services. Factor in the licensing rights of a DMP and the combined cost of these martech tools can easily reach seven figures. The high cost of entry is simply unobtainable for small- and medium-sized brand (SMB)...
by DX Marketing | May 1, 2020 | Marketing Strategy
This week, DXM CEO Ray Owens had the pleasure of sitting down with the hosts of The Undeniable, a podcast focused on uncovering new truths transforming sales and marketing. This episode is the first of a two-part interview titled “The Rules of Engagement”...
by Ray Owens | Feb 11, 2020 | Customer Segmentation
Successful marketing has always been about offering the right product to the right person at the right time. Not so long ago, brands relied on intuition for customer segmentation, separating customers into groups for targeted campaigns. Not only was it unscientific,...
by DX Marketing | Jan 29, 2020 | Customer Segmentation, Marketing Technology
As consumers, we are bombarded every day with tens of thousands of ads, claims, promises, messages … call them what you will. What they all have in common is a desire to elicit a reaction; a decision to purchase, donate or otherwise behave in a way that helps them...
by DX Marketing | Dec 3, 2019 | Marketing Technology
I’m excited to share that DXM’s analytics journey is now featured on Destination:Insight! We’re a 27-year-old marketing company, and about 4-5 years ago, we began leveraging our clients’ data in the digital space. We built large data warehouses to help our...
by Ray Owens | Sep 24, 2019 | Marketing Technology
Less than an hour into this year’s OpenWorld conference it was clear the buzz and discussion were focused on Oracle’s rollout of its cloud based, self-driving Autonomous Database. The purpose being to allow companies to have access to enterprise level database...
by Lisa Owens | Aug 23, 2019 | Direct Marketing, Marketing Strategy
Direct mail, direct marketing, targeted marketing, one-to-one marketing … we hear these terms every day and they are often used interchangeably. It can be quite maddening, really, because while some do mean the same thing, others do not, and it can create unnecessary...
by Alexis Rhodes | Jun 19, 2019 | Behavioral Targeting
At conferences and speaking engagements, I am frequently approached by CMOs who express frustration over the failure of their digital ad campaigns to convert new customers. More often than not, I discover that the reason lies within an insufficient behavioral...
by Bill Reynolds | May 7, 2019 | Identity Resolution
Businesses need many things in order to succeed, the most important of which is customers. In an age where everyone over the age of 13 comes equipped with a hand-held device or computer, the competition for customers is increasingly fierce. Add to that the fact that...
by DX Marketing | Mar 18, 2019 | Awards and Acclaim, Marketing Strategy
We’re sitting on pins and needles here at DXM waiting to find out if this year is the year we finally come home with a Markie Award. The Markies are the most prestigious honor awarded annually by global technology giant Oracle. Recognizing innovation and excellence in...
