EVP, Media & Analytics
There’s something infinitely rewarding about identifying prospects and turning them into customers. For 40 years Bill’s made a career of this, working with some of the biggest brand names in the business and many you’ve never heard of. Size doesn’t matter. ROI does.
As EVP of Media and Analytics at DXM, Bill is on the ground floor of a visionary company that has developed a proprietary methodology for accurately attributing sales to digital advertising. Every customer – whether they purchase online or offline – can be matched back to the marketing spend to reveal a quantifiable ROI. It’s never been done this way before and to be part of this game-changing solution is immensely gratifying.
Day-to-day, Bill is responsible for overseeing the product we offer: the platform, consumer insights, analytics and the digital output. We help clients identify their best prospects, understand their individual trigger points, target them online, and analyze the results in order to optimize ROI. The process and organizational solutions we subscribe to are designed to increase productivity by improving accuracy and accelerating delivery of work.
Prior to joining DXM, Bill was EVP/Executive Director of Media & Analytics at EP+Co (formerly Erwin Penland), a subsidiary of Hill Holliday. He was recruited there from Henderson Advertising, which at the time he joined was named “Agency of the Year” by Advertising Age.
In addition to his job at DXM, Bill is privileged to teach undergraduate studies at the Erwin Center of Brand Communications at Clemson University. He is also a member of the professional advisory board of the University of South Carolina School of Journalism and Mass Communications, his alma mater. Bill also enjoyed a long and rewarding affiliation with the Mid-Sized Agency Media Directors Committee of the American Association of Advertising Agencies, which he chaired from 2015 to 2017 and co-chaired two years prior to that.