DXM is proud to announce the addition of two highly venerated brand building professionals to its leadership team. Roger Beasley has accepted the role of president and Bill Reynolds has taken over as executive vice president of media and analytics. Both have spent the bulk of their careers leading some of the Southeast’s most dominant advertising agencies.
DXM Founder Ray Owens, who previously held the role of president, assumes the title of CEO and will focus on next-generation business development initiatives. “We’ve reached the point where we need more strong leaders like Roger and Bill to take our clients and our company to the next level,” he says.
Before establishing his own marketing consultancy, Candor Strategies, Roger served as Chief Strategy Officer at EP+Co (formerly Erwin-Penland) in Greenville, SC, and was part of the leadership team that built it into the largest ad agency in the Southeast. For much of his 16 years there, Roger worked closely with DXM, which provided consumer insights for the agency and its clients. When he left EP+Co to start his own company, DXM sought Roger’s expertise in guiding its business strategy.
“Roger has been instrumental in helping us position our efforts as a company and brand over the past year,” says Ray. “He has a clear vision for how we should be structured and positioned in order to meet our ambitious goals in the consumer insights space.”
Bill Reynolds is considered a giant among mid-size advertising agencies, having spent the bulk of his career leading the media divisions at two of the region’s most prestigious firms: EP+Co and Henderson Advertising. During his tenure at Henderson, the agency was named Ad Age’s “Agency of the Year.” Bill left his EVP/Media post at EP+Co to join DXM. He is also an adjunct professor at Clemson University’s Erwin Center for Brand Communication.
“Bill’s leadership in media and analytics is unparalleled,” says Ray. “Throughout the industry’s data and digital transformation, he has stayed at the forefront of new technologies, platforms and the rapidly changing landscape. He also has an exceptional track record of building highly talented and diverse teams of professionals to deliver the strongest returns for clients. We look forward to him putting those skills to work for our growing company.”
Please help us welcome Roger and Bill to the team!