DX Marketing was selected as a finalist in the “Best Use of Data” category, which recognizes organizations that use data in innovative and strategic ways and have seen their efforts pay off with improved customer experiences and Return On Investment (ROI). Campaigns cited in our entry (prepared by our amazing Rob Herold) experienced a 62 percent savings in customer acquisition costs, 28-to-1 ROI, and improved time to market by 70 percent.
Other finalists named alongside DXM are Cisco, Freddie Mac, Tolexo and Bibi. The category winner will be revealed at the Markie Awards Ceremony held April 25 at the Mandalay Bay Resort & Casino in Las Vegas.
“As a data-driven marketing firm, it is an honor to be recognized for the way we maximize data for our clients,” said DX Marketing President Ray Owens. “To be named a finalist for this prestigious award alongside some of the world’s biggest brand names is both an honor and a privilege for our entire team.”