Next week, the CMOs of leading luxury brands like Ritz-Carlton, Hermes, and Tiffany & Co. will gather in New York City to discuss the challenges and opportunities associated with the digital marketplace. The conference is called Luxury Interactive and among the speakers will be our very own President and Founder, Ray Owens.
Ray will chair Luxury Interactive’s “Building and Measuring Campaigns” session, which features speakers from global brands Elizabeth Arden, Better Homes and Gardens Real Estate, Shiseido, and more. Collectively, they will share their experiences and insight into delivering higher levels of performance from today’s digital marketing. Ray’s presentation will addresses one of marketing’s most perplexing challenges, though: measuring ROI. In addition to other techniques, he’ll explain how DXM’s proprietary methodology of using online and offline data to develop multi-channel marketing campaigns is creating a paradigm shift for how CMOs accurately track each customer relative to their own brand’s marketing spend.
Although luxury brands do have unique marketing strategies and challenges, the principles DXM applies toward digital marketing – and those Ray will discuss at Luxury Interactive next week – are carried out with equal success for the luxury and non-luxury brands we represent every single day.
If you’d like to know if you’re getting the most out of your digital marketing spend, give us a call. For customer acquisition, it’s not a luxury, it’s a necessity.