It’s easy to get lost in the sea of technical jargon when it comes to digital marketing – acronyms like SEO, SEM, and PPC are thrown around as if everyone just stepped out of a digital marketing seminar.

Let us boil it down for you. Everything an urgent care provider needs to know when it comes to building a strong digital foundation can be summed up in one statement: When people are searching for immediate care, your brand needs to be front and center with accurate and the most essential information.

For example, when someone in your market types “urgent care” into a search engine, your brand should show up in various ways. First off, if you have a solid search engine optimization (SEO) strategy, your website will be listed at or near the top of the organic rankings. Secondly, if your local search citations are accurate and updated, they should appear in the listings, along with a phone number and map link. Finally, if you are in a competitive market, it is best to supplement the above strategies with a pay-per-click (PPC) campaign, which will display your ad based on the search term used.

Implementing these three basic strategies will immediately impact your website and patient traffic.