News Archives: September, 2017

The Value of Data Visualization By Sarah Brich, Design Technologist

Recently, we posted about the value of GIS Mapping and its ability to bring clarity to otherwise complex or confusing data. Mapping is just one element of a broader term known as data visualization (a.k.a. data viz), the use of images to represent information. Those rings on an Apple Watch? Data visualization. The battery icon on your phone? It, too, is data visualization, showing you, at a glance, how much battery power is left. Although data visualization traces its roots to the 2nd Century, these modern-day examples testify to its manifestation in society today.

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Got a Map For That? by David Orsi, GIS Specialist

When people get lost, the first thing they search for is a map. Its “birds eye view” provides clarity through direction and perspective that helps us reach our destination. But have you ever stopped to think why maps are so effective? Because ninety-nine percent of human brains are hardwired to process information graphically as opposed to numerically.
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How to Track Online Data to Offline Sales: The Holy Grail of Digital KPIs by Lauren Oliver

When it comes to measuring ROI of digital ad spending, e-commerce brands seem to make a better go of it. The ease and accuracy of digital display measurement against online sales makes standard metrics such as click counts, click-through rates (CTR), reach, engagement time and cost per acquisition (CPR) perfect KPIs for measuring campaign performance and providing directional data for campaign optimization. And, why wouldn’t it? Once the buyer hits the shopping cart with payment information and reveals their shipping address, those e-retailers are off and running with a wealth of conversion data beyond digital campaign metrics! Who purchased, monetary gains, seasonality, trends and cross selling opportunities are just a few of the data points that will also fuel future CRM programs.
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DX Marketing a Finalist in 2017 Oracle Markie Awards

We are blushing! We’ve been named a finalist in the 2017 Oracle Markie Awards. Established in 2006, the Markie Award recognizes innovation in data-driven marketing and highlights organizations that deliver the best of their brand using Oracle Marketing Cloud solutions.
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DX Marketing Adds Rob Herold to Predictive Analytics & Insights Team

Rob Herold has joined DX Marketing as Senior Data Scientist. In this role, Herold brings his vast knowledge of Advanced Analytical techniques to DX Marketing’s Predictive Analytics & Insights team. Based in Savannah, Ga., DX Marketing is a full-service targeted marketing firm fueled by data analytics, predictive and customer modeling, and digital marketing.
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Oracle Announces Platform Innovation Award Winners

This week at Oracle OpenWorld, Oracle honored the winners of the 2016 Oracle Cloud Platform Innovation Awards. This prestigious group of recipients is using Oracle's PaaS and IaaS services in new and innovative ways to transform their businesses, drive innovation and gain a competitive advantage. Read more
DX Marketing Oracle Award

DX Marketing Earns Global Award from Oracle

Our heads are in the clouds today, having learned last night that DX Marketing (DXM) was bestowed a coveted Oracle Excellence Award at Oracle OpenWorld 2016 being held in San Francisco this week. We took the top spot in the Cloud Platform Innovation - Data Management category!
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Sharing the Wealth

In today’s competitive marketplace, CMOs are bombarded by companies promising world-class data, analytics, and digital marketing capabilities. And as CTO here at DX Marketing, I’m not ashamed to admit that we too make those same claims. The biggest difference between us and so many others is we not only talk the talk - we walk the walk. Read more
Endeavor office interior rendering at One building, Greenville, South Carolina

DX Marketing Has Some Brand New Digs

You know the euphoria you get when your email open rates increase 23%? Well, that’s the feeling we have right now at DX Marketing with the announcement of our new satellite office in Greenville, South Carolina. Read more
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The Face of Intelligent Marketing

Meet Ray Owens - Whether it’s a marketing epiphany derived from a deep-dive into customer data, or a little known anecdote about the Beatles (or really any band, for that matter), Ray Owens and his team at DX Marketing love flexing their mental muscles to impress clients. Read more

A Fresh Look at Oracle’s Marketing Cloud

DX Marketing is "firmly in the acquisition space," said Owens. Owens estimates that, using Blue Kai as data partner, the cost of customer acquisition for their clients has been reduced from $320 to $32--a result he described as "eye opening." Read more

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