How to Track Online Data to Offline Sales: The Holy Grail of Digital KPIs by Lauren Oliver

When it comes to measuring ROI of digital ad spending, e-commerce brands seem to make a better go of it. The ease and accuracy of digital display measurement against online sales makes standard metrics such as click counts, click-through rates (CTR), reach, engagement time and cost per acquisition (CPR) perfect KPIs for measuring campaign performance and providing directional data for campaign optimization. And, why wouldn’t it? Once the buyer hits the shopping cart with payment information and reveals their shipping address, those e-retailers are off and running with a wealth of conversion data beyond digital campaign metrics! Who purchased, monetary gains, seasonality, trends and cross selling opportunities are just a few of the data points that will also fuel future CRM programs.
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DX Marketing Adds Rob Herold to Predictive Analytics & Insights Team

Rob Herold has joined DX Marketing as Senior Data Scientist. In this role, Herold brings his vast knowledge of Advanced Analytical techniques to DX Marketing’s Predictive Analytics & Insights team. Based in Savannah, Ga., DX Marketing is a full-service targeted marketing firm fueled by data analytics, predictive and customer modeling, and digital marketing.
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Oracle Announces Platform Innovation Award Winners

This week at Oracle OpenWorld, Oracle honored the winners of the 2016 Oracle Cloud Platform Innovation Awards. This prestigious group of recipients is using Oracle's PaaS and IaaS services in new and innovative ways to transform their businesses, drive innovation and gain a competitive advantage. Read more
DX Marketing Oracle Award

DX Marketing Earns Global Award from Oracle

Our heads are in the clouds today, having learned last night that DX Marketing (DXM) was bestowed a coveted Oracle Excellence Award at Oracle OpenWorld 2016 being held in San Francisco this week. We took the top spot in the Cloud Platform Innovation - Data Management category!
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Sharing the Wealth

In today’s competitive marketplace, CMOs are bombarded by companies promising world-class data, analytics, and digital marketing capabilities. And as CTO here at DX Marketing, I’m not ashamed to admit that we too make those same claims. The biggest difference between us and so many others is we not only talk the talk - we walk the walk. Read more
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The Face of Intelligent Marketing

Meet Ray Owens - Whether it’s a marketing epiphany derived from a deep-dive into customer data, or a little known anecdote about the Beatles (or really any band, for that matter), Ray Owens and his team at DX Marketing love flexing their mental muscles to impress clients. Read more

A Fresh Look at Oracle’s Marketing Cloud

DX Marketing is "firmly in the acquisition space," said Owens. Owens estimates that, using Blue Kai as data partner, the cost of customer acquisition for their clients has been reduced from $320 to $32--a result he described as "eye opening." Read more

DX Marketing Founder / CEO Ray Owens chosen to speak at medical & urgent care conference

Ray Owens will present at the 2016 Merchant Medicine ConvUrgentCare Strategy Symposium this January in Scottsdale, AZ. We at DX Marketing know our stuff when it comes to targeted marketing and data analytics - especially with regards to urgent care centers. The attendees are sure to come away with a mountain of information about how we help our clients both retain their existing customers and bring new ones through the door. Read more
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Digital Basics for Urgent Care

It's easy to get lost in the sea of technical jargon when it comes to digital marketing - acronyms like SEO, SEM, and PPC are thrown around as if everyone just stepped out of a digital marketing seminar.

Let us boil it down for you. Everything an urgent care provider needs to know when it comes to building a strong digital foundation can be summed up in one statement: Read more
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Location Intelligence

Drive Smart Business Decision
Writer’s Note: As I prepare to make yet another Field of Dreams reference in a blog post, I realize it’s probably time to expand my library of film quotes…BUT, it was too relevant to pass up.

"Build it and they will come," may be a great philosophy if you’re Kevin Costner and looking to attract a dugout full of deceased baseball players to a cornfield in Iowa, but if you're looking to relocate or open a new business location, you'll probably want to do a little more research.
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content marketing for web success

The Value of Good Content

Content Marketing Is A Golden Opportunity for Urgent Cares
As a borderline hypochondriac whose wife recently had a baby, I have spent my fair share of time typing symptoms, real and possibly imagined, into Google’s search box in hopes of finding useful information. I am not alone, apparently. According to a Pew Internet survey, searching for health-related information ranks up there with checking e-mail as one of the most popular activities on the Internet. Read more

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